The Summer Stars Lectures

SUMMER STARS>> INTRO | APPLY | HOST | LECTURES | ATTEND A LECTURE


On this page you’ll find details of all our lectures along with the learning objectives. You can purchase an individual ticket for £65, a day pass for £125 or access to the full week of lectures for £500.

To book in for individual lectures or individual days, click on the relevant links within the programme below. For a ONE WEEK PASS that gets you into all the lectures email catriona@taylorbennettfoundation.org or CLICK HERE to book via Eventbrite.

Please note, Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.

Don’t forget, attending the Summer Stars lectures can earn you CPD points from CIPR or PRCA. Full information is available at the bottom of the page.


MONDAY 25TH JUNE

01: History Of PR with Gareth Thompson | 11.00-13.00
An introduction to the history of the practice of PR, how it evolved and the impact of social, political and economic frameworks on the practice of communications.

After completing the session you should be able to:
• Understand public relations history, its origins and evolution
• Assess the impact of social, political and economic frameworks on the practice of public relations

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


02. Communicating What to Whom? with Chris Cooke | 14.00-17.30
A beginners guide to the PR sector. Who in a big company has a communications role? Where does PR fit in alongside advertising, marketing and sales? What are the different strands of PR? And why do some PR disciplines not call themselves ‘PR’? We’ll answer all these questions as we explore the wider communications industry.

After completing the session you should be able to:
• Identify a company’s stakeholders and who in the business will most likely manage those relationships
• Understand the difference between advertising, marketing and PR
• Understand the difference between the various strands of PR and corporate communications
• Identify the different strands of the PR business and the terminology they prefer

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE  to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


BOOK A TICKET FOR ALL MONDAY SESSIONS
To buy a ticket to the full day of lectures on Monday 25th June for the discounted price of £125, please email catriona@taylorbennettfoundation.org or CLICK HERE to buy a ticket through Eventbrite.


TUESDAY 26TH JUNE

03. Reputation Management And Brand with Simon Matthews | 09.15-10.45
This lecture will give an overview of the trends and drivers in corporate and brand reputation, an understanding different stakeholder groups and where the worlds of corporate and brand collide. We will examine the shift towards brand purpose and learn about measuring reputation.

After attending this lecture you should be able to:
• Understand market segmentation
• Identify the drivers of reputation
• Describe brand theories
• Give examples of the impact of reputation management on global brands

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


04. Communications Strategy with Sarah Pinch | 11.00-13.00
A communications strategy should be aligned to the overall strategic intent of the organisation or business within which the participants are working. It should be the vehicle by which the organisation is going to engage and empower its key audiences. Participants will understand the value in developing a strategic approach, aligned to the core values of an organisation, including its external and internal communications approach. We will also explore the difference between strategy and tactics’ and why a strategy without research will never work.

After completing the session you should be able to:
• Develop a communications strategy underpinned with a business plan
• Understand the importance of data insight and analytics
• Describe research methods and concepts
• Discuss communications models and public relations theories
• Be able to identify proactive and reactive communications approaches

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


05. The Business Of News with Chris Cooke | 14.00-17.30
Who are big news providers in the UK – in print, online and on air? Given all the newspapers have seen their circulations slump, why are the traditional dailies still so influential? Who are the big news providers online? How does the business of news differ when the content is printed, broadcast or distributed online? And what does that mean for PR people talking to editors and journalists at these different news organisations?

After completing this session you should be able to:
•  Identify the key news providers in the UK, including print, online and broadcast
• Understand the difference between print, online and broadcast news in terms of content and how its is produced
• Discuss the target audiences, political agendas and editorial priorities of the key news providers
• Identify who different PR disciplines are seeking to influence at the UK news providers

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


BOOK A TICKET FOR ALL TUESDAY SESSIONS
To buy a ticket to the full day of lectures on Tuesday 26th June for the discounted price of £125, please email catriona@taylorbennettfoundation.org or CLICK HERE to buy a ticket through Eventbrite.


WEDNESDAY 27TH JUNE

06. PR As Board Level Counsel with Sarah Pinch | 9.15-10.45
This session will identify and articulate what board level, strategic PR is, why it is essential to influence at the board level and how it’s important to have a systematic approach to achieving the support of senior colleagues to embed communications throughout any business or organisation. Participants will gain an additional understanding of the importance of evaluating their work and challenging themselves, in every way, including learning about professional standards at board level. We will also discuss how PRs can add value to other boards of schools, charities and public bodies and make recommendations on how to gain board experience in addition to ‘the day job’.

After completing this session you should be able to:
• Identify which divisions within an organisation need to be involved in any communications programme
• Recognise the relationships among PR, legal, marketing, finance and IT as an essential management function
• Appreciate the value of communications counsel at senior management level
• Understand how to influence leadership

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


07. The Role Of Transparency In Managing Reputation And Risk with Justine Harris | 11.00-12.00
This session will look at PR and communications in an ‘always on’ world; how being more transparent about the way your client’s company works and the decisions it takes can protect and enhance their reputation while building trust with key stakeholders. We will explore the difference between crisis PR and meaningful corporate transparency. Participants will be given practical examples of how enhancing corporate disclosures around issues of significant public interest can build reputation.

After completing this session the participant should be able to:
• Understand the role of corporate transparency as part of a communications strategy
• Identify issues of relevance and build internal consensus and comfort with this approach
• Utilise corporate transparency to enhance relationships with external stakeholders

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


08. Financial Communications And Investor Relations with Simon Maine | 12.00-13.00
Financial communications shares many of the typical PR characteristics but requires a specialist understanding of how companies and financial markets work. We’ll look at the situations when ‘financial PR’ is required, how it works in practice and how the communication objectives might differ from other branches of PR.

After completing this session you should be able to:
• Describe the role of financial PR practitioners
• Understand the impact and tools of investor relations
• Discuss the communications challenges around M&A and IPOs
• Identify communications strategies for financial results announcements

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


09. The Changing Media Landscape with Chris Cooke | 14.00-17.00
The rise of digital channels and social networks has had a huge impact on the media industry. Many traditional newspapers and magazines are now talking to more people than ever before, but most are struggling to make a profit. Meanwhile online anyone can become a publisher or a broadcaster, but how influential can a blogger or YouTuber really become? We look at how media has changed and is changing, and what that means for the PR people seeking to influence the influencers in the media business.

After completing this session you should be able to:
• Discuss the recent changes that have occurred in the UK media business and the challenges ahead
• Think like a journalist or publisher and understand how their roles are changing
• Understand how those changes have impacted on the PR profession
• Identify which new media and influencers the PR industry should be talking to

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


10. Digital Editorial with Amanda Andrews | 17.15-18.30
Storytelling has become increasingly important for brands. It is most impactful when it is central to a brand’s values and ethos. We will look at how to identify narrative themes and how to create digital editorial campaigns with impactful content for both traditional and digital channels.

After attending this lecture you should be able to:
• Discuss effective use of digital editorial
• Understand how a digital editorial strategy can benefit brands

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


BOOK A TICKET FOR ALL WEDNESDAY SESSIONS
To buy a ticket to the full day of lectures on Wednesday 26th June for the discounted price of £125, please email catriona@taylorbennettfoundation.org or CLICK HERE to buy a ticket through Eventbrite.


THURSDAY 28TH JUNE

11. Integrated Campaigns with Shamima Begum 09.15-10.45
A guide to how communications is changing and how you can deliver an integrated communications plan and campaign for your client(s) that incorporates everything from traditional media relations to influencer marketing to social media amplification to digital content creation. This session will help you understand how to grow accounts, evolve campaigns and deliver more impactful results.

After completing this session you should be able to:
• Develop integrated campaign plans, approaches and provide counsel to clients
• Understand the integration of communications disciplines and channels
• Identify multiple dimensions of a campaign
• Integrate internal and external components of a campaign so there is message synergy

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


12. The Political Community And Public Affairs with John Lehal | 11.00-13.00
In public affairs, you are seeking to influence the decision makers and opinion formers in the political community. But who are those people and how are the decisions made? In this session you will find out about the political process in the UK; the respective role of Parliament, Government and the civil service; and how companies build relationships with Westminster and Whitehall in order to participate in the political conversation.

After completing this session you should be able to:
• Understand the political process in the UK
• Understand the law making process and the wider role of Parliament
• Identify the key decision makers and opinion formers in the political community
• Explain how MPs are elected, and Lords and ministers appointed
• Understand the basics of lobbying and where public affairs fits in

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


13. Communicating Online with Chris Cooke | 14.00-17.30
Companies now utilise digital channels and social media to talk directly to their stakeholders. How has that changed the role of people working in communications? What digital tools and social media are best for reaching what kinds of people? What content engages what kinds of audiences? And what exactly is search engine optimisation? We’ll give you lots of tips and advice about communicating online.

After completing this session you should be able to:
• Understand the importance of original content creation
• Develop a content strategy
•  Identify relevant channels for digital content
• Develop your content creation and curation skills

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


BOOK A TICKET FOR ALL THURSDAY SESSIONS
To buy a ticket to the full day of lectures on Thursday 27th June for the discounted price of £125, please email catriona@taylorbennettfoundation.org or CLICK HERE to buy a ticket through Eventbrite.


FRIDAY 29TH JUNE

14. Crisis Management with Mazar Masud | 09.15-10.45
A crisis can not only damage reputations, but sometimes destroy them completely. How can we recognise, respond to and deal with a crisis? And, what tools do we have at our disposal to successfully manage one? Drawing up some case studies, this session will investigate best practice and outline some key principles that may help protect the reputation of your clients.

After completing this session you should be able to:
• Identify the evolution of a crisis and its stages
• Understand the five principles of a crisis
• Discuss best practice using crisis case studies
• Identify how some organisations got it wrong
• Describe different communication approaches in a crisis

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


15. CSR v Corporate Citizenship with Lord Hastings | 11.00-12.00
A business is no longer judged on how it spends its money, but how it makes its money. The session will help you understand how the transition from CSR to Corporate Citizenship is one that understands the impact business has and the need to establish sustainable and enlightened new business models. Trust in business continues to be low. Working meaningfully with all stakeholders will help business transition its operating models to ensure accountability, transparency and sustainability, while helping to rebuild trust in the role of business as a source of positive change. We will also examine how partnerships and global cooperation are central to achieving the SDGs. This session will conclude with a look at the power of partnerships.

After completing this session you should be able to:
• Describe the evolution from CSR to Corporate Citizenship
• Understand the role business in leading the Sustainable Development Goals
• Describe the relevance of stakeholders for business ethnics, Citizenship and the building of public trust
• Discuss why business needs the SDGs and why the SDGs need business

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


16. Internal Communications with Jennifer Thomas | 12.00-13.00
Internal Communications is often the distant relative in the communications family, but it’s actually a very interesting and challenging discipline. Explore and discover how to make internal communications an effective employee engagement tool.

After completing this session you should be able to:
• Identify internal communications models and concepts
• Discuss the impact of organisational change and development
• Understand the drivers of communication for employees
• Describe best practice internal communications
• Use internal communications tools

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


17. Measurement And Evaluation with Richard Bagnall | 14.00-15.30
Measurement and evaluation is a hot topic for the communications industry. This lecture will explore the importance of measurement and evaluation as part of a strategic communication plan, the latest methods and tools, and how to apply it to your campaigns.

After completing this session you should be able to:
• Describe measurement and evaluation objectives and outcomes
• Apply research using qualitative and quantitative methods
• Identify trends and link to communication objectives

Email catriona@taylorbennettfoundation.org to book this lecture and be invoiced directly or CLICK HERE to buy a ticket through Eventbrite. Eventbrite charge us fees so we prefer to invoice directly for these lectures – every penny we save in fees can be used to support our work.


BOOK A TICKET FOR ALL FRIDAY SESSIONS
To buy a ticket to the full day of lectures on Friday 29th June for the discounted price of £125, please email catriona@taylorbennettfoundation.org or CLICK HERE to buy a ticket through Eventbrite.


CPD POINTS

CIPR members can claim five points per lecture, ten points for a day and 50 points for the whole week. You can find more info on CIPR CPD here.

PRCA members and non-members can claim 20 points per lecture. You can find more info on PRCA CPD here.


TERMS & CONDITIONS
1. A single attendee must be named for each booking. There will be no refund offered for cancellation or non-attendance but tickets are transferable for no additional fee.
2. All communication about the lecture(s) will be sent to the email address that makes the booking.
3. Refreshments will not be provided, however there is an on-site cafe where refreshments may be purchased.
4. Photographs will be taken during the lectures, which may be used for future marketing materials. 5. Lectures may also be filmed.
6. All content presented at the lectures is © the companies or speakers who present it.