Corporate partnerships: organising your content

Even though you want to persuade a company to support you, it will still be an individual visiting your site to see whether to get involved. Make sure it is easy for them to make that decision by including contact details and/or an inquiry form on the page.

Content tips

Appeal to corporate needs by tying the benefits to the company to your charitable goals. You could use headers or bullet points to make them clear and concise, eg:

• Provide memorable team-building exercises that transform the lives of...
• Make your CSR more than just a box to tick by supporting...
• Show the community how much your organisation cares about...

Package up sponsorship opportunities and/or ways to be involved so it is easy to imagine a partnership with your organisation. Include testimonials and case studies from other corporate supporters to make the benefits clear.

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