Masterclass: History of PR

Monday 28th June, 10.45am - 12.15pm

Content summary:
An introduction to the history of the practice of PR, how it evolved and the impact of social, political and economic frameworks on the practice of communications.

Learning objectives:
After this talk, attendees should be able to:
- Understand public relations history, its origins and evolution
- Assess the impact of social, political and economic frameworks on the practice of public relations


Speaker:

Gareth Thompson - Senior Lecturer at London College of Communication - Gareth started his public relations career in the high-tech sector and went on to found the corporate PR firm, Hunt Thompson, which was acquired by Citigate Dewe Rogerson, with whom he worked in the City. He later served as director of marketing at the fund services and software business, JPMorgan FundsHub. He has been a visiting lecturer at the French Grand Ecole business school, ESCEM in Poitiers, Birkbeck, University of London and University of Cambridge. He researches historical aspects of media and public relations, including government communications and war time propaganda. His research has been published in Public Relations Review, Journal of Communications Management, Journal of Public Relations Research and Corporate Communications: An International Journal.  His book, Post Truth Public Relations was published in 2020 by Routledge. 

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History of PR

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