Masterclass: PR & Communications in the Charity Sector

30th June, 09.30am - 10.30am

Content summary:
In this session you will hear about the central role that good PR and communications play at Macmillan Cancer Support. As well as busting myths about what it’s like to work in the charity sector, we will take a look at how PR is used to support fundraising, raise awareness of vital services and to advocate for change on behalf of people living with cancer - particularly in the context of the Coronavirus pandemic.

Learning objectives:

  • To understand more about the role of PR and communications in Macmillan and how they are fundamental to meeting the charity’s objectives
  • To bust some myths about working for charity, and working ‘in-house’
  • To understand how to use PR to influence governments and decision-makers
  • To understand how Macmillan has used the power of voices from across the community to tell our story and meet our objectives


Claire Monks, Head of External Communications, Macmillan Cancer Support
Claire is Head of External Communications at Macmillan Cancer Support, leading a team of communications professionals across the country who are responsible for bringing Macmillan to life and speaking up on behalf of people with cancer in the regional, local and devolved nations media, and who run Macmillan’s regional social media accounts. Claire has worked at Macmillan since 2000, always in the regional media team, working her way up from regional communications officer to her current role. Prior to joining Macmillan she was responsible for marketing and promotions at Coventry Cathedral.

Amy London, Media Manager, Macmillan Cancer Support
Amy is a media manager in Macmillan’s national Media & PR team. After starting her career in PR agencies – working with a range of business to business and consumer clients from Cadbury to Dulux Trade – Amy moved to the charity sector in 2013. Her first role with Macmillan was as a regional communications officer, focusing on the east of England, before moving to the national media team in 2015. Over the past six years Amy has primarily focused on Macmillan’s fundraising events – including the annual World’s Biggest Coffee morning – as well as working on advocacy campaigns and projects with Macmillan’s corporate partners.

To find out about Macmillan Cancer Support, visit

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PR & Communications in the Charity Sector

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