Fevered Sleep - Marketing & Engagement Manager

3 days per week
2 year fixed term employment contract

Salary: £29-32K Pro Rata, dependent on experience
Pension: 3% employer pension contribution
Holiday: 17 days including bank holidays
Reports to: Executive Director
Responsible for: Temporary, freelance & short-term contractual team members.
Staff benefits: Cycle to Work scheme; Mobile phone allowance; Eye test vouchers; Christmas break in addition to annual leave entitlement.

About Fevered Sleep
Fevered Sleep is on a mission to make the world a more caring, curious and compassionate place - one unlikely art project at a time. We make spaces in which people can experience, co-create and participate in transformative creative experiences. We’re an interdisciplinary arts organisation established in 1996 by our Artistic Directors, Samantha Butler and David Harradine. We employ a small core team, working with a wide range of associates, artists and practitioners in dance, theatre, film, music and digital and visual arts.

Overview
Fevered Sleep sees marketing and engagement as an integral part of our creative delivery. Our marketing and engagement strategies go hand in hand with our programme and projects, forming a vital part of our identity, our sector profile and our work with partners, participants and audiences.

In seeking a Marketing & Engagement Manager to join us as a member of the core team, we are looking for someone with insight, vision and drive who can ensure day-to-day, task-based delivery as well as contributing to our big, strategic thinking. This combination will underpin the development and sustainability of our work, as a key member of a supportive team. 

Due to Covid-19 the office is open to staff but at reduced capacity and on a rota basis; staff continue to work from home when not in the office. We will discuss arrangements in more detail with the successful candidate. We will regularly review the C-19 office risk assessment and discuss the potential to support staff to retain an element of working from home where they wish to do so

STRATEGIC

  • To develop and deliver a marketing and engagement strategy for Fevered Sleep.
  • To create and deliver effective audience development and public engagement strategies in collaboration with presenting partner organisations.
  • To lead on Fevered Sleep’s brand development and ensure the company achieves maximum visibility.
  • To lead on digital development; including website content, online events, digital access and inclusion.
  • To oversee press campaigns and work with our PR consultants to secure coverage for Fevered Sleep as a company and as part of individual project campaigns.
  • To contribute to the development and implementation of our Equity, Diversity & Inclusion Policy and Action Plan.
  • To set annual targets when re quired for levels of engagement with the Executive Director/Programme Producer.
  • To collaborate with other team members on the development of Fevered Sleep’s overall vision. 

MANAGERIAL

  • To recruit and manage other freelance collaborators such as Communications Assistant, graphic designers and PR consultants.
  • To manage marketing and digital development budgets.

MARKETING AND PUBLICITY

  • To create and lead on marketing, engagement and audience development campaigns for all Fevered Sleep projects.
  • To manage the design, production and distribution of all marketing printed and online promotional materials.
  • To write or oversee the creation of project, website and social media copy, marketing packs and publicity images.
  • To produce press releases in collaboration with PR consultants.
  • To sign off any marketing materials produced using our branding and ensure our branding and style guidelines are adhered to internally and externally.
  • To oversee or maintain the updates of the Fevered Sleep website and ensure that it’s working properly.
  • To produce company marketing materials and ensure stocks of print are adequate including; business cards, letterhead, comp slips. 

DATA AND COMMUNICATIONS MANAGEMENT

  • To manage the design, copy writing and distribution of the regular Fevered Sleep e-newsletters and develop strategies for growing the subscriber and mailing lists.
  • To manage the central data collection into the email marketing system, to work with the General Manager to integrate it with the CRM system and ensure that the management and use of data complies with GDPR and best practice.
  • To oversee the creation, design and content of all other forms of external communication including event invitations, reports, project programmes or associated print (either designing them or working with freelance graphic designers).
  • To develop effective reporting tools to track progress of marketing strategy and campaigns to inform future planning. 

  • Work with the General Manager to manage collection and collation of Box Office data, and audience participant data across all programmes and upload data to and extract data from Audience Finder or other tools.

REPORTING

  • Devise a monitoring and evaluation system for measuring the value of social media activity to the organisation, including competitor benchmarking, reporting monthly on results. 

  • To support Art Council England’s annual return process in relation to detailed audience data.
  • To support the evaluation and reporting of all projects to supporters and funders including the collation of audience data, feedback and press coverage and analyse and disseminate as appropriate.

SOCIAL MEDIA

  • To manage and grow Fevered Sleep’s social media presence including monitoring conversations and online reputation across Twitter, Instagram, Facebook, Vimeo and YouTube. 

  • To ensure that Fevered Sleep’s online presence is a constantly evolving tool for communication with existing and potential audiences and is used to its full potential.

AUDIENCE DEVELOPMENT – PROJECT SPECIFIC

  • To provide support for any additional marketing/engagement/audience development capacity for presenting partners in order to establish meaningful relationships to encourage future engagement.
  • Through audience and community research and targeted activity, develop new audiences and engage communities for specific projects. These will include a diverse range of individuals from target areas, some of which may be of low cultural engagement (in line with the targets set by individual partners).
  • To work with partners to collect detailed audience and participant data, and other monitoring information to track progress of projects.

DEVELOPMENT

  • To contribute to funding applications and funder reporting as necessary.
  • To integrate fundraising tools into Fevered Sleep’s website.
  • To produce development print/materials as necessary. 

OPERATIONAL

  • To support the team with recruitment, marketing and strategy.
  • To represent Fevered Sleep at press nights, conferences, meetings and other events as required.
  • To keep up to date with latest marketing and audience development initiatives and trial appropriate new innovations.
  • To undertake other duties and research as reasonably required.

PERSON SPECIFICATION

ESSENTIAL

  • Experience in marketing, market research, audience development and engagement with communities and participants.
  • Expertise in developing the digital space and in digital storytelling, website management and curation.
  • An ability to demonstrate experience at a strategic level.
  • An ability to demonstrate leadership skills.
  • Knowledge of the arts and cultural sector.
  • Meticulous attention to detail and high standards of copywriting, editing and proofing skills.
  • A high standard of organisation and efficiency.
  • Experience of multi-tasking, ability to prioritise and work to strict deadlines independently.
  • Experience of working with graphic design software.

DESIRABLE

  • Knowledge of and passion for the work of Fevered Sleep.
  • Knowledge of Tower Hamlets and its communities.
  • Experience of working with the media and shaping opinion in the arts sector.
  • An understanding of the local and national arts and cultural ecology.
  • Experience of working in Squarespace.

To apply

Please visit Fevered Sleep's website here for a full Recruitment Pack, including details of how to apply. Alternatively, the Recruitment Pack can be downloaded here.

Deadline to apply: 5.00pm on Monday 28th June 2021

Please include in your application that you heard about this opportunity through the Taylor Bennett Foundation.