John advises business and charities on strategy, reputation and growth. After a long consultancy career, he now provides senior counsel to CEOs and Boards to address the strategic challenges they face. John is active as a trustee of three charities. He serves on the Executive Committee of Labour Business.

John founded Insight Consulting Group in 2006, and ran the consultancy for eleven years until it was acquired by Four Communications Group in January 2017. Following the transition, John embarked on a freelance career.

John frequently speaks at conferences and seminars on issues relating to politics and public policy. He is a regular commentator and media pundit on issues relating to business, Brexit and politics.

John chaired an independent commission on behalf of the PRCA on diversity and broadening access to the PR industry. He served as an Ambassador of the Taylor Bennett Foundation before being appointed Vice-Chair in 2017.