One Percent is a fundraising initiative, aimed at supporting increased diversity within the PR and communications industry.

It is based on the idea that a privileged majority could fix the problems of an underprivileged minority by donating a small amount, relative to their pay, like one percent of their salary.

As a movement, One Percent says we should not only take collective responsibility for the failure of our industry, but do something about it.

Why? Because acknowledging the problem is not enough.

Why now?

While organisations like the Taylor Bennett Foundation and initiatives such People Like Us all make important strides, it seems that the people driving the majority of the change are the discriminated-against minority, rather than their privileged peers.

That shouldn't be the case. Increasing diversity within our industry benefits us as individuals and businesses. If we aim to connect and sell to an increasingly diverse populace, diversity of thought and voice is imperative. And if we want the best talent to do so, we can’t afford to ignore or exclude those who may not look or think the same as us.

The opportunity

Individuals	Businesses	The industry
Most PRs and people in general are feeling a sense of responsibility and helplessness over the current BLM movement and lack of diversity or fairness in the wider world. This is a simple way for us all to give back and make a difference.	By investing in BAME talent as a business, not only will you be more appealing to diverse employees as a result, but you will then reap the benefits of the training and support they receive.	We are missing huge swathes of talented future PRs because we aren’t perceived as a viable career option for most. This is an industry-wide issue, and threatens its future. It needs an industry-wide solution.

What do we want to achieve?

We want to have an inclusive and diverse PR industry which mirrors the wider population. Open to all, relevant to all, with equal opportunity for all. 

We want the media industry as a whole to include voices and ideas from all different backgrounds, setting the tone for the future, rather than becoming increasingly out-of-touch.