Sarah is MD of Pinch Point Communications and a Non-Executive Director of the Health and Safety Executive.

She started her career as a journalist with the BBC, leaving in 2000 to work in PR, she has worked in international development, public transport and the NHS. In 2011 she won the inaugural Institute of Directors and Chartered Institute of Public Relations PR Director of the Year award for her work with the board at University Hospitals Bristol NHS Foundation Trust.

In 2013 she founded Pinch Point Communications, an agency working across all sectors on a range of internal and external communications initiatives designed to enhance, manage and defend reputation.

Sarah has served as a trustee for Send a Cow, vice chair of Governors at Bishop Road School and was President of the Chartered Institute of Public Relations in 2015, she lives in Bristol and has recently discovered the joy of running.