One Percent
is a fundraising initiative, aimed at supporting increased diversity within the PR and communications industry.

It is based on the idea that a privileged majority could fix the problems of an underprivileged minority by donating a small amount, relative to their pay, like one percent of their salary.

As a movement, One Percent says we should not only take collective responsibility for the failure of our industry, but do something about it.

Why? Because acknowledging the problem is not enough.

While organisations like the Taylor Bennett Foundation and initiatives like People Like Us all make important strides, it seems that the people driving the majority of the change are the discriminated-against minority, rather than their privileged peers.

That shouldn't be the case. Increasing diversity within our industry benefits us as individuals and businesses. If we aim to connect and sell to an increasingly diverse populace, diversity of thought and voice is imperative. And if we want the best talent to do so, we can’t afford to ignore or exclude those who may not look or think the same as us.

The opportunity

  • For individuals - Most PRs and people in general are feeling a sense of responsibility and helplessness over the current BLM movement and lack of diversity or fairness in the wider world. This is a simple way for us all to give back and make a difference, and to help pave the way for BAME people in our industry.
  • For businesses By investing in BAME talent as a business, not only will you be more appealing to diverse employees as a result, but you will then reap the benefits of the training and support they receive.
  • For the industryWe are missing huge swathes of talented future PRs because we aren’t perceived as a viable career option for most.
  • This is an industry-wide issue, and threatens its future. It needs an industry-wide solution. The more elitist media becomes, the less relevant it is, in an ever-more global and diverse world.

How will we help

  • Expanding Taylor Bennett Foundation programmes - Expanding the work that Taylor Bennett Foundation does in providing a first class training programme and summer internship programme within the PR industry.
  • Education initiatives - Funding, supporting education initiatives (virtual careers fairs/work experience weeks) and networking events that Taylor Bennett Foundation does and People Like Us engage in.
  • Bursaries - For BAME students who want to study a PR degree.
  • Access grantsTravel costs reimbursed to attend interviews for jobs in PR. 
  • TrainingA training fund for BAME pros who want to gain accreditation or enhance their professional development in PR.

What do we want to achieve?
We want to have an inclusive and diverse PR industry which mirrors the wider population. Open to all, relevant to all, with equal opportunity for all. 

We want the media industry as a whole to include voices and ideas from all different backgrounds, setting the tone for the future, rather than becoming increasingly out-of-touch.

How to get involved
Donate through this page or Charitable Giving, or if you would like to become a One Percent employer, please contact [email protected] or [email protected] as a PR business.