Skip over main navigation
  • Log in
  • Basket: (0 items)
Taylor Bennett Foundation
  • Search
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
Donate
  • Twitter
Menu
  • About us
    • About the Foundation
    • Our Team
    • Governance
      • Our Trustees
      • Our Founder
      • Our Patrons
    • News
  • Employers
    • Work with us
    • Advertise with us
    • Host a visit
    • Changemakers
    • Partners
    • Case studies
  • Candidates
    • Programmes
    • What is public relations
    • Case studies
  • Alumni
    • Alumni case studies
    • Alumni events
  • Jobs board
  • Get involved
    • Donate
    • Support us
    • One Percent Initative
  • Blogs
  • Masterclasses
  • 07539478374
    • Log in
  • Basket: (0 items)
  1. Candidates
  2. What is public relations

What is Public Relations (PR)

The Chartered Institute of Public Relations (CIPR) defines PR as the following: 

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.

Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with - whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.

In today's competitive market, reputation can be a company's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.

The CIPR's definition of Public Relations:

"Public Relations is about reputation - the result of what you do, what you say and what others say about you.

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics."

Published: 22nd February, 2019

Updated: 14th July, 2019

Author:

Share this page
  • Email
  • Facebook
  • Twitter

Latest

  • Taylor Bennett Foundation - PR & Marketing Intern

    Taylor Bennett Foundation - PR & Marketing Intern

    Join our team for 4 weeks as a PR & Marketing Intern!

  • Taylor Bennett Foundation - PR and Communications Officer

    Taylor Bennett Foundation - PR and Communications Officer

    Join our team as our new PR and Communications Officer!

  • Eulogy - Junior Account Executive

    Eulogy - Junior Account Executive

    Applications are open for Eulogy's Junior Account Executive Programme.

  • Summer Stars - Energy & Clean Tech PR Intern (Environmental Communications)

    Summer Stars - Energy & Clean Tech PR Intern (Environmental Communications)

    This agency is looking for an intern to join their Energy and Clean Tech practice over the summer.(SS2022GCET5)

Most read

  • Training

    Training

    The Taylor Bennett Foundation's award-winning PR Training Programme is a full-time training course in Public Relations (PR) and Communications.

  • Internships

    Internships

    The Taylor Bennett Foundation Summer Stars internship programme offers a minimum four-week paid internship for candidates (school leavers, undergraduates and graduates).

  • About the Foundation

    About the Foundation

    The Taylor Bennett Foundation is a charity that exists to encourage people from a black, Asian and minority ethnic background to pursue a career in communications.

  • PR & Communications Training Programme - Sponsored by Finsbury Glover Hering

    The PR & Communications Training programme is an intensive PR and Communications training programme. Applications for the autumn (sponsored by Finsbury Glover Hering) programme is now open.

  • PR Training Programme - Sponsored by Brunswick

    The PR Training programme is an intensive PR and Communications training programme. Applications for the summer (sponsored by Brunswick) programme is now open.

  • Our Team

    The Taylor Bennett Foundation team

  • What is Public Relations (PR)

    Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.

  • Mentoring

    Mentoring

    The Taylor Bennett Foundation offers candidates from an ethnically diverse background interested in PR and communications the opportunity to receive mentoring from a PR practitioner in the industry.

  • Internships

    Internships

    Our Summer Stars work placement programme, which launched in summer 2018, offers paid internships for students, graduates and school leavers (18+).

  • Mentoring

    Mentoring

    Our PR Mentoring programme launched in 2016 and has allowed us to expand the reach of the Foundation’s work, supporting a greater number of talented graduates as they pursue a career in communications and PR.

Latest tweet

Sign up for our newsletter

Find us

Registered Office
Taylor Bennett Foundation
c/o Brunswick Group
16 Lincoln's Inn Fields
London, WC2A 3ED

(0)20 7100 9120
[email protected]

Links

  • Sitemap
  • Accessibility
  • Terms & Conditions
  • Privacy Policy

Follow us

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

Registered as  Charity number 1150556