PR Training Programme
The Taylor Bennett Foundation’s award-winning PR Training Programme is a paid full-time, 7-week intensive training programme in Public Relations (PR), Public Affairs & Communications. With no previous experience required in PR (no experience in finance or banking is required either!), the programme has been designed to increase ethnic diversity within the profession, equipping recent graduates with the relevant networks, knowledge and skills to springboard their career into the industry.
Applications for our 2025 Brunswick PR Training Programme are open! The Brunswick PR Training Programme will run from Monday, July 21st – Friday, September 5th, 2025.
About the Programme
Open to graduates from a Black, Asian and minority ethnic background, our award-winning PR Training Programme is a traineeship that aims to provide you with the fundamental skills, insights and training to kickstart a career in the PR, Public Affairs & Communications industry.
Specifically, this is done by the programme being designed under three key pillars of building connections with industry professionals (and fellow trainees), learning essential skills for a career in PR and gaining the tools and confidence to secure an entry-level role.
All traineeships are paid through a training allowance of the national minimum wage (in line with your age) and an additional amount to cover travel expenses up to Zones 1-3.
PR Training Programme Partners
Several training programmes run throughout the year and each programme has a different partner. Our current programme partners are:
Introduction to Brunswick Group
Delivered by Brunswick Group, the summer PR Training Programme will run from Monday, July 21st – Friday, September 5th, 2025.
Brunswick is a critical issues firm. They advise the world’s leading companies on how to navigate the critical issues they face and engage with their critical stakeholders.
Their purpose is to help their clients play their role in the world more successfully. They help the leaders of the world’s great value-creating organisations operate successfully across the increasingly complex and fast-changing arenas of finance, politics and society at large.
To find out more about Brunswick visit their website here.
Programme Outline
The Brunswick Public Relations Training Programme is a holistic in-person, full-time, cohort-based traineeship where up to 6 graduates will be accepted onto the UK cohort. To see our frequently asked questions on the programme, please click here.
Employability & Pastoral Support
Employability is embedded throughout the 7-week programme to ensure you have the tools to plan your future in the industry. This includes 1-2-1 mentoring from Brunswick team members, weekly development check-ins, CV & cover letter workshops, mock interviews and job applications support.
Skills Development
Practical training on the role of a Corporate Advisor. This includes bringing knowledge, experience and learning how to bring an ‘outside view’ to clients. The programme will help you develop a number of professional skills such as research, message development, managing your own reputation and using creative tools to convey messages with impact.
Training
Immersive in-person workshops delivered by Brunswick that provide an insight into the world of business, and how this intersects with politics, media and social issues. Some training will include learning how to present, strategy, storytelling, press release writing, media monitoring and stakeholder engagement.
Masterclasses
Weekly in-person masterclasses delivered by a range of PR agencies & in-house communications teams to showcase and help you decide the area of PR you would love to go into. From public policy, technology and consumer to the arts, healthcare, sustainability, digital and fashion, there is something for everyone!
Networking
Through our weekly masterclasses, Brunswick workshops and facilitated alumni events, trainees will have numerous opportunities to build relationships not only with their peers on the programme but the wider communications industry.
Programme Eligibility
In order to participate in the PR Training Programme, you must be from a Black, Asian and/ or minority ethnic background.
You must be a graduate who has graduated within the last three years (or a final year student that will be finished with their studies by the time of the programme). We accept applications from graduates who have studied any subject.
You must be a British national or have the right to work in the UK by commencement of employment.
You must be interested in the work of Brunswick and in pursuing a career in Public Relations or Public Affairs.
You must be able to commit to the full in-person programme, which will be based in London (Monday-Friday, 9.30am-5.30pm).
A background in Banking, Finance or PR is not required to be successful! We are seeking potential over experience and those that are willing to learn.
How to make a strong application
We are seeking potential over experience.
We invite applications from those who demonstrate curiosity (a genuine interest in how organizations can make an impact in the world, an awareness of events and current trends and a desire to understand the key issues organizations need to navigate today) and openness (willingness to collaborate, share knowledge and be a part of the team).
We want to understand what it is about PR & Communications at Brunswick (whether that be Public Affairs or PR) that appeals to you and why you want to learn more about PR as a career path.
We are also seeking strong communication, listening and writing skills. We want to see candidates that can demonstrate discretion, empathy and the ability to relay a point of view concisely.
We are seeking candidates that can demonstrate analytical and creative thinking.
Specifically, we are looking for the ability to think strategically and creatively in order to cut through complex issues and solve problems.
How do I apply?
Applications for our Taylor Bennett Foundation & Brunswick PR Training Programme are currently open! Applications for the Brunswick PR Training programme will close on Friday, May 30th 2025 (11.59pm).
Applications will be reviewed on a rolling basis and shortlisted applicants will be invited to attend an initial virtual interview with the Foundation.
If successful, applicants will be invited to attend a final stage in-person assessment day on Friday June 27th 2025 (a virtual pre-assessment briefing will be provided ahead of the assessment day on June 19th). Following the assessment day, candidates will be notified if they have been selected on July 1st.
We encourage early applications as applications will be reviewed on an ongoing basis.
If you have any queries regarding the PR Training Programme or application process, please contact applications@taylorbennettfoundation.org.
