THE PR TRAINING PROGRAMME

The Taylor Bennett Foundation PR Training Programme is a ten week full-time training course in Public Relations (PR) and communications, designed to equip participants with relevant skills to work in the PR and corporate communications industry.

This training programme is designed to directly address the need for greater ethnic diversity in the communications & PR industry and is open to BAME graduates only. 

The programme combines practical workshops with regular writing and presenting tasks, to provide extensive industry insight and allow the development of specific skills. English tuition is also provided to boost participants writing skills. Tasks on the programme include:

• Strategic Communications Workshops, including an introduction to Financial Communications, transactions (IPO and M&A), Investor & Media Relations, Public Affairs and Crisis Communications
• Presenting - presenting campaigns and research topics to a variety of audiences.
• Writing tasks - Conducting daily newspaper summaries of the broadsheets, mid-market tabloids and the red tops. Writing regular press releases and maintaining a blog which looks at prominent issues and case-studies within the industry.
• Visits: Weekly visits take place with a variety of agencies and in-house communication’s teams.
• Training courses via the CIPR and PRCA

PR TRAINING PROGRAMME PARTNERS

Each of our PR training programmes has a principal partner that provides both financial support and hosts the trainees for approximately one day each week.

Principal partners play a vital role in enabling the work of the Foundation and in ensuring we are able to fulfil our key objective of providing trainees with an allowance to cover living and travel costs while they take part.

Our current programme partners are: Brunswick, Finsbury and FTI Consulting.

Past programme partners include: MHP, Red Consultancy, Talk PR and Edelman, Charlotte Street Partners, Standard Life Aberdeen

What does becoming a partner involve?

Partners are actively involved in the programmes they support. The precise role varies according to the partner’s wishes, but usually includes: input on the design and delivery of the actual course; participation in the trainee selection process at the assessment day, and delivering sessions to and setting assignments for the trainees.

What are the benefits of becoming a principal partner?

Principal partners enjoy a unique relationship with the trainees on each programme they support. Those staff members actively involved in the programme on the partner’s side will get to know the trainees well over the ten weeks and will personally see those trainees’ progression, and how the partner’s support is truly equipping future industry leaders to pursue their individual communication careers. Many partners also utilise the assessment process and the training sessions they deliver to offer practical professional development opportunities for their own employees.

The Foundation also promotes the support of current principal partners across all of its events and communications.

To discuss supporting the Foundation in this way contact our Chief Executive Melissa Lawrence on 020 7100 9120 or [email protected]